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Web Services News Internet Marketing What you need to know about Click Fraud
Web Services News Internet Marketing What you need to know about Click Fraud
| What you need to know about Click Fraud |
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| Written by Rui Ludovino |
| Friday, 03 February 2012 03:26 |
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Users of AdWords or AdSense would definitely know what "click fraud" is all about. But what exactly is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone with an AdSense banner on their website) every time a person clicks on the ad. So click fraud is something that people do in order to make extra money.
Users of AdWords or AdSense would definitely know what "click fraud" is all about. But what exactly is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone with an AdSense banner on their website) every time a person clicks on the ad. So click fraud is something that people do in order to make extra money. There are websites that are set up just for this purpose in order to take advantage of Google. These people are able to generate a lot of clicks by using various methods. One of the most complex methods is called "hitbots". This is an automated program who emulates clicking the links in AdSense banners (there are some that actually click the banners as well). Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search. The more rudimentary method is to hire a lot of people in a poor country to click the links on your site. Labour in poorer countries is very cheap and they would work for you for as low as $0.50 an hour. However, this method is not perfect as well. When Google detects a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behaviour might even get the fraudster sued. So, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world. These clicks will appear to originate from an actual computer so such scams are really hard to detect. And don't think this happens only in isolated instances. There is a great deal of illegal activity in this domain. In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging. Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement. It is estimated that more then 20% of the clicks that follow an AdSense link are just done in order to get money from the person paying for the ad. Some people believe the number of fraudulent clicks to be even twice as large. There are a great deal more schemes involving click fraud, such as groups of AdSense publishers clicking each other's links (which is referred to as "clicking rings", or spamming people so that they click such links. Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes. There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud. About the Author: Want to find out more about Rui Ludovino, then visit Rui Ludovino's site on how to choose the best Ideias de Negocios Na Internet for your needs. |
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