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Web Services News Internet Marketing Here's How You Can Grow Your Social Media Fans By Using Special Offers And Freebies
Web Services News Internet Marketing Here's How You Can Grow Your Social Media Fans By Using Special Offers And Freebies
| Here's How You Can Grow Your Social Media Fans By Using Special Offers And Freebies |
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| Written by Felix Washington |
| Wednesday, 25 January 2012 09:16 |
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In our past issue, we explored the ways on how you can get people to like your Facebook business page. In this issue, we will discuss how you can make use of promotions, contests, and giveaways to acquire more consumers.
In our past issue, we explored the ways on how you can get people to like your Facebook business page. In this issue, we will discuss how you can make use of promotions, contests, and giveaways to acquire more consumers. Using a social media management site purely for promotions, contests and giveaways is a wonderful way to evaluate whether these said promotional tactics is working for your company. The site allows anyone to find out the amount of traffic that comes to their page. The rewards of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always essential when trying to build online presence. Contests give a touch of thrills to your site. Now that you know this, let's proceed to how you can implement Facebook marketing and start making traffic-pulling contests and promos. First of all, be sure all needed contest mechanics and updates are accessible to the Facebook users only. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Complicated mechanics will discourage your fans to join. As an early warning, contests, incentives and promotions tend to be pricey as the applications needed to create and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of different contests are not even permitted. You are not allowed to have an official contest posted in your wall. There are some exceptions though. In order for a contest to be applicable, the company must be able to purchase $10,000 worth of Facebook ads in a length of three months. To be able to cut costs, there are plenty of business applications which can assist you in producing a contest for your Fan page. Contests for Fan page is an application that was developed by Wildfire and can help newbie in building contests with photo, video, writing and graphic entries. Not only that, these tools also allow you to customize. You can edit campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of contribution of your network. To make navigation very easy, consider placing a contest widget in your Fan Page so the competitors will be able to link instantly to a mini site. You can also build your contests and sweepstakes using tools like Vertigo and Strutta. A part of bringing in many participants is featuring a really irresistible prize. A company named Regus, for example, offered a fully supplied office for the photo entry which showed the messiest work space. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town. A contest that's monitored successfully will definitely bring in lots of leads to the company. For some small businesses, projects like these may need a ton of effort. However, this can be among the list of most effective methods to raise business awareness on Facebook. Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook! About the Author: Using Facebook for Business and Creating ads are simply great ways to earn the success you want in Internet marketing. Find out more about Facebook marketing here. |
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